Paid Social Media Advertising

Pay Per Click (PPC) Management Services

Charlotte Social 360’s customized Google Ads, Bing Ads PPC Ads (PPC) Campaigns

Six months minimum contract

Social Media Marketing &Online Reputation Monitoring

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Pay Per Click, (PPC) advertising offers brands and businesses an instant impact while giving you a much broader reach and brand awareness on the first page of the major search engines.

Charlotte Social 360 provides up to date Pay Per Click, (PPC) management services
  • Paid Search Advertising
  • Display Advertising
  • PPC Remarketing
  • Social Advertising
  • Video Advertising

Complimentary Pay Per Click, (PPC) market analysis for ten selected keywords reports if you have never run Google Ads or Bing Ads PPC advertising before.  Market analysis is a research report outlining potential search volumes, estimated CPC and other metrics based on our clients desired location targeting and products/services to be advertised.

What does the Market Analysis Include?
  • Average Cost Click (CPC)
  • 10 Keywords are relevant to the service or the product.
  • A maximum possible budget (where applicable
  • Estimated cost per lead (CPL) for traffic directed to an IPPC landing page (10% conversion rate), the client’s website (3% conversion rate), or an e-commerce site (1.5% conversion rate)
  • Information on tracking for conversions, traffic by device
  • An example Ad for Desktop and mobile., A landing page /homepage evaluation
  • Estimated number of visitors via the Ads.

We also offer PPC Audits to evaluate any spend leakage and better optimization for existing Google Ads accounts. Please send us your MCC, (My Client Center) Google Ads account.

Google Ads Campaign Set-up
  1. Keyword Research – the First step is to identify which keywords and keyword phrases your prospects are searching in Google to research and shop for your products and services.  We will conduct in-depth keyword research to determine the best possible Google Ads keyword opportunities.
  2. Competitor Research – The second step is to review your competitors to discover which keywords, ads, and landing pages are already working in your market.
  3. Ad Copywriting – The third step is to draft your ad copy to make sure your ads, offer, and landing page is all congruent with the intent of the keywords we found in step 1 and 2.  Charlotte Social 360 (PPC) specialist team will draft at least two text ads for each ad group in the campaign.  For disposal as creative, we can develop and design all 8 ad dimensions for an additional $500.
  4. Landing page design, layout, and copywriting – The fourth step is to create your landing page(s).  A landing page is a page the prospect ” lands” on after clicking your ads.  A well optimized, the designed landing page will convert more visitors into leads and sales conversions.  We will create one new landing page on your website, and additional pages for $ 750 per landing page.
  5. Online & Phone call conversion tracking – The fifth step is to install online and phone tracking, so we can measure the number of leads and sales generated directly from your Google Ads campaign.  Conversion tracking needs to be fixed so we can calculate your return on investment (ROI) and see exactly which ads are profitable.
  6. Campaign setup and setting – The final step is to set up your Google Ads campaign to ensure the correct settings are in place.  For example, we will provide your network targeting, geo-targeting, device targeting, ad extensions tracking is all correct.

Paid Advertising, come in two types:

Paid Social Media advertising

which is paying to advertise via social media channels like Facebook, LinkedIn, Instagram, Twitter, Reddit, Pinterest, etc.

Pay Per Click, (PPC) advertising like GoogleAds and Bing Ads.

Paid advertising will enhance your businesses revenues through branding and return-on-investment (ROI) driven tactics our team will perform on your behalf.

My team of paid advertising experts will help you figure out the best-paid advertising strategies and appropriate networks for your businesses type and objectives. We will diligently manage the following factors to make sure your paid search campaign is being used strategically:

What we have seen with our many years of experience when the factors below are managed with a keen eye for detail and strategy, you will drive more leads, increase sales conversions with higher quality leads, reduce cart abandonment, and have an overall lower cost per acquisition.

  • Relevance: Correlation of keyword, ad group, landing page, ad copy, & extensions
  • Cost Per Click: How much you will spend per keyword or key phrase click?
  • Market Share: Do you want to own, compete, or participate in a specific area.
  • Targeting: Geography, topic, affinity, in-market, life event, demographic
  • Ad Copy: This is the major asset that entices users to click or not to click on your campaign.
  • Quality Scores: Is there relevance throughout your paid advertising campaigns?
Pay Per Click Advertising with Google and Bing Ads

At Charlotte Social 360, (CS360), our team is a premier Google certified agency, Google trusts us to put us in an elite class of paid advertising agency providers, We will work with you to create your successful Google Ads or Bing Ads campaigns that fit your needs and gets results. Paid search advertising is advertising on your terms. Our most successful clients run their ads for a minimum of three months.

The Charlotte Social 360 team of premier Google certified PPC experts. Will stop adds that aren’t producing results and run the ads when and where our clients are getting results, and we can even customize what device types you want your ads to show on. Let our trusted experts create the perfect paid advertising strategy for you. All you must do is sit back and watch the inquiries, lead generations, sales conversions and increased revenues for your business.

Paid Social Advertising with Facebook and LinkedIn Ads
We create and run your Facebook and LinkedIn Ads
Paid Social Advertising Campaigns:

Facebook or LinkedIn Ads Bronze Ad Plan = $50 – 100/Monthly Ad budget, One Time Set up fee = $99, $199/ Monthly Mgmt. Fee.  The Bronze packages include Management of the campaign; Monthly Analytics reports emailed, Weekly social network report emailed, Delivery of Ads to Targeted Audience, Email Support, one revision allowed, Choice of the website, Traffic, Contest, or Social Page Likes, one set of ads will run, three ads in the set.

Facebook or LinkedIn Ads Silver Ad Plan = $125 – 300/Monthly Ad budget, One Time Set up fee = $99, Monthly Mgmt. Fee = $229/mo.  The Silver packages include Management of the campaign, Monthly Analytics reports, Delivery of Ads to Micro-Targeted Audience, Email & Phone Support, two revisions, Choice of all Ad products offered by Facebook-LinkedIn except video and lead generation Ads.  Adjusting Ads as needed to maximize results.  Determining what content is best for an Ad product, one set of ads will run, two ads in a set.

Facebook or LinkedIn Ads Gold Ad Plan = $ 350 – 500/Month Ad budget. One Time Set up fee = $179, Monthly mgmt. Fee =$249/mo., The Gold packages include Management of the campaign, Monthly Analytics reports, Delivery of Ads to Micro-Targeted Audience, Email & Phone Support, two revisions, allowed, Choice of the website, Traffic, Contest or Social Page likes. Adjusting ads as needed to maximize results, determining what content is best for an Ad product.  A/B Testing between multiple Ads.  Total of 6 ads will run, three ads in each set.

Facebook or LinkedIn Ads Platinum Ad Plan = $ 600- 1000 /Month Ad budget, One Time Set up fee = $299, Monthly mgmt. Fee =$299/mo.  The Platinum packages include Management of the campaign, Monthly Analytics reports, Delivery of Ads to Micro-Targeted Audience, Email & Phone Support, three revisions, Choice of Website, Traffic, Contest, or Social Page Likes. Adjusting Ads as needed to maximize results.  Determining what content is best for an Ad product.  A/B Testing between multiple Ads.  Advanced strategy design and discussion with Ad concept and copy.  Includes custom graphic design/appropriate paid for stock photos.  Research and study competition and market.

Facebook or LinkedIn Ads Platinum Plus Ad Plan = $1100- 1500 /Month Ad budget, One Time Set up fee = $349, Monthly mgmt. Fee = $399/mo. Platinum packages include Management of the campaign, Monthly Analytics reports, Delivery of Ads to Micro-Targeted Audience, Email &Phone Support, four revisions, Choice of Website, Traffic, Contest, or Social Page Likes. Adjusting Ads as needed to maximize results.  Determining what content is best for an Ad product.  A/B Testing between multiple Ads.  Total of 6 ads will run, three ads in each set.

Charlotte Social 360’s Facebook Audit differentiation, most agencies audits are a discussion about theory and tactics, Charlotte Social 360’s approach is consultative, will do the Facebook Audit analysis on your FB ads and come back with data-driven analytics recommendations using your data.