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Google AdWords, Bing Ads PPC Advertising Plans, Paid Social Facebook Ads, LinkedIn Ads



 

Google Premier Partner

Customized Google AdWords and Bing Ads PPC Ads Campaigns  We offer PPC Audits for spend leakage and better optimization and a Market Analysis for the selected keywords reports if you have never run Google AdWords PPC Ads.

Customized Google AdWords and Bing Ads PPC Campaign  Packages  We offer PPC Audits for spending leakage and better optimization we will need your Google AdWords and or Bing Ads account and login access.  Market Analysis-which is research report outlining potential search volumes, estimated CPC and other metrics based on your desired location targeting and services/products to be advertised.

Google Adwords Campaign Set-up

  1. Keyword Research - the First step is to identify which keywords and keyword phrases your prospects are searching in Google to research and shop for your products and services.  We will conduct in-depth keyword research to determine the best possible AdWords Keyword opportunities.
  2. Competitor Research - The second step is to review your competitors to discover which keywords, ads and landing pages are already working in your market.
  3. Ad Copywriting - The third step is to draft your ad copy to make sure your ads, offer, and landing page is all congruent with the intent of the keywords we found in step 1 and 2.  Charlotte Social 360 PPC specialist team will draft at least two text ads for each ad group in the campaign.  For disposal as creative, we can develop and design all 8 ad dimensions for an additional $500.
  4. Landing page design, layout, and copywriting - The fourth step is to create your landing page(s).  A landing page is a page the prospect " lands" on after clicking your ads.  A well optimized, the designed landing page will convert more visitors into leads and sales conversions.  We will create one new landing page on your website, and additional pages for $ 750 per landing page.
  5. Online & Phone call conversion tracking - The fifth step is to install online and phone tracking so we can measure the number of leads and sales generated directly from your AdWords campaign.  Conversion tracking needs to be installed so we can calculate your return on investment (ROI) and see exactly which ads are profitable.
  6. Campaign setup and setting - The final step is to set up your campaign in AdWords and ensure the correct settings are in place.  For example, we will provide your network targeting, geo-targeting, device targeting,  ad extensions tracking are all correct.

Paid Social Advertising with Facebook  and LinkedIn Ads We create and run your Facebook and LinkedIn Ads Campaigns:

Facebook or LinkedIn Ads Bronze Ad Plan = One Time Set up fee = $99, $199/ Month Mgnt Fee, includes $50 - 100/Monthly Ad budget. Bronze packages include Management of the campaign, Monthly Analytics reports, Delivery of Ads to Targeted Audience, Email Support, one revision, Choice of either Like Ads or Website Conversion Ads.

Facebook or LinkedIn Ads Silver Ad Plan = One Time Set up fee = $99, Monthly Mgnt Fee = $229/mo., includes $ 125 - 300/Monthly Ad budget. Silver packages include Management of the campaign, Monthly Analytics reports, Delivery of Ads to Micro-Targeted Audience, Email & Phone Support, two revisions, Choice of all Ad products offered by Facebook-LinkedIn except video and lead generation Ads.  Adjusting Ads as needed to maximize results.  Determining what content is best for a particular Ad product.  A/B Testing between multiple Ads.

Facebook or LinkedIn Ads Gold Ad Plan = One Time Set up fee = $179, Monthly Mgnt Fee =$249/mo. , includes $ 350 - 500/Month Ad budget. Gold packages include Management of the campaign, Monthly Analytics reports, Delivery of Ads to Micro-Targeted Audience, Email & Phone Support, three revision, Choice of all Ad products offered by Facebook and LinkedIn.  Adjusting Ads as needed to maximize results.  Determining what content is best for a particular Ad product.  A/B Testing between multiple Ads.  Advanced strategy design and discussion with Ad concept and copy.

Facebook or LinkedIn Ads Platinum Ad Plan = One Time Set up fee = $299, Monthly Mgnt Fee =$299/mo., includes $ 600- 1000 /Month Ad budget. Platinum packages include Management of the campaign, Monthly Analytics reports, Delivery of Ads to Micro-Targeted Audience, Email & Phone Support, four revisions, Choice of all Ad products offered by Facebook and LinkedIn.  Adjusting Ads as needed to maximize results.  Determining what content is best for a particular Ad product.  A/B Testing between multiple Ads.  Advanced strategy design and discussion with Ad concept and copy.  Includes custom graphic design/appropriate paid for stock photos.  Research and study competition and market.

Facebook or LinkedIn Ads Platinum Plus Ad Plan = One Time Set up fee = $349, Monthly Mgnt Fee = $399/mo., includes      $1100- 1500 /Month Ad budget. Platinum packages include Management of the campaign, Monthly Analytics reports, Delivery of Ads to Micro-Targeted Audience, Email &Phone Support, six revisions, Choice of all Ad products offered by Facebook and LinkedIn.  Adjusting Ads as needed to maximize results.  Determining what content is best for a particular Ad product.  A/B Testing between multiple Ads.  Advanced strategy design and discussion with Ad concept and copy.  Includes custom graphic design/appropriate paid for stock photos.  Research and study competition and market.

What does the Market Analysis Include?

  • Average Cost Click (CPC)
  • 10 Keywords are relevant to the service or the product.
  • A maximum possible budget (where applicable
  • Estimated cost per lead (CPL) for traffic directed to an IPPC landing page (10% conversion rate), the client's website (3% conversion rate), or an e-commerce site (1.5% conversion rate)
  • Information on tracking for conversions, traffic by device
  • An example Ad for Desktop and mobile., A landing page /homepage evaluation
  • Estimated number of visitors via the Ads.

Charlotte Social 360's Facebook Audit differentiation, most agencies audits are a discussion about theory and tactics, Charlotte Social 360's approach is consultative, will do the Facebook Audit analysis on your FB ads and come back with a data-driven analytics recommendations using your data.